How we help

Aviva Athletics Academy

Aviva is proud be paving the way for future generations of athletes, and through the Aviva Athletics Academy, six programmes that we have sponsored since 1999, we are giving every child in the UK the opportunity to get involved in athletics by 2012.

Visit the Aviva Athletics Academy website

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On Camp with Kelly

Kelly approached the team at Aviva in early 2004 with an idea she had to mentor and educate the next generation of female middle distance runners.  As part of our commitment to athletics in the UK we leapt at the chance to help her bring her idea to life, and ‘On Camp with Kelly’ was born.

Since then, the initiative has gone from strength to strength. Kelly has run a series of educational and training camps in the UK and abroad, also hosting weekend get-togethers and exhibition races. In addition, she provides on-going advice and support for around 60 athletes. Her aim is to show aspiring athletes what it takes to become an international athlete and to smooth the transition from the junior to senior ranks of athletics.

Visit the On Camp with Kelly website

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School Sport Matters

Aviva has supported the Daily Telegraph School Sport Matters campaign for seven years, and each year the campaign culminates in an awards ceremony at a famous sporting location – last year at Wembley Stadium, the home of football. The awards are designed to showcase and celebrate exemplary practice in school sport each year and represent an opportunity for Aviva to further reinforce its commitment to sport at all levels in the UK.

The School Sport Matters campaign forms part of Aviva’s commitment to grassroots sport working alongside the Aviva Athletics Academy and the Aviva Premiership Rugby Schools Programme.

Find out more about School Sport Matters

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Street to School

Aviva's Street to School programme is working in partnership with Railway Children to get children living on UK streets back into everyday life. Children on the UK's streets have never been so vulnerable as they are today. At Aviva, we want to help. We believe that every child living or working on the streets should have the opportunity to fulfil their potential.

In order to achieve this, we've partnered with Railway Children, one of the key UK charities working with these vulnerable children. Our immediate goal is to raise awareness about the 100,000 children who run away every year and often end up on the streets. 

Find out more about Street to School

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Change4Life

Aviva, the UK’s largest insurance company, has become the first major financial services provider to sign up for the Department of Health’s high profile Change4Life campaign. Working alongside the Department of Health to develop this nationwide initiative aimed at preventing people becoming overweight by encouraging them to eat better and exercise more. 

In addition, as the number one sponsor of UK Athletics and through the Aviva  Academy we aims to give every child in the UK the opportunity to get involved in athletics by 2012, Aviva is able to put Change4Life at the very heart of its grass roots sports programme

Find out more about Change4Life